Foreword
On the afternoon of December 12, 2025, Xinrun Intelligent Control solemnly convened its “Climbing New Heights, Leading the Future with Intelligence—New Product Training and Marketing Development Kickoff Conference” in the company’s second-floor main conference room. Personnel from both Xinrun Intelligent Control and Xinrun Marketing gathered to collectively chart a new market blueprint centered on three core pillars: product empowerment, policy incentives, and strategic mobilization. This event officially sounded the charge toward achieving the “Five-Year, Ten-Billion” goal.
I
Dual-Drive Strategy:
Product Empowerment and Policy Incentives
Xinrun Intelligent Control, established as a key business unit in early 2025, focuses on independent R&D of PTCs, control systems, and high/low-voltage wiring harnesses. With a decade of PTC product development experience, the team is dedicated to overcoming hardware-software compatibility challenges during the R&D phase. To date, it has secured 5 invention patents, 6 utility model patents, and 35 software copyrights, establishing a significant advantage in independent R&D capabilities.
A dedicated product exhibition area was set up at the conference venue, showcasing core new products including PTC heaters, high-voltage wiring harness assemblies, and smart controllers. Technical experts provided on-site explanations and demonstrations, allowing attendees to experience the innovative designs and outstanding performance of these products up close.
During the product knowledge training session, Xinrun Intelligent Control’s technical lead provided an in-depth analysis of the technical advantages across three major product series:
PTC Heaters: Rapid heating, precise temperature control, energy-efficient and high-performance, suitable for new energy vehicle thermal management systems
High-Voltage Wiring Harnesses: High safety standards, lightweight design, intelligent monitoring, meeting the demands of next-generation electric platforms
Intelligent Controllers: Modular architecture, OTA upgrade capability, multi-protocol compatibility, empowering smart cockpits and body control systems
Xinrun Intelligent Control’s General Manager Xu Xiong officially unveiled the new product sales incentive policy, clarifying the reward mechanism and direction. Centered on “generous rewards for tangible results and incentives for breakthroughs,” the policy ignites the sales enthusiasm of the entire team, injecting robust momentum into the market launch of new products.
II
Strategic Mobilization:
Charting New Markets, Building a Billion-Dollar Dream Together
Li Liang, head of the marketing company, delivered a motivational speech themed “Expanding New Markets, Reactivating Existing Customers, and Building a Billion-Dollar Dream Together.” Based on detailed industry data analysis, he pointed out that the market for new energy vehicle electronic control systems will maintain an annual compound growth rate exceeding 30% over the next three years. Meanwhile, intelligent controllers are experiencing explosive demand in emerging fields such as energy storage and industrial control.
General Manager Hou Yidong elaborated on the strategic significance of the new product line from a strategic perspective: “The establishment of Xinrun Intelligent Control represents a pivotal step in the company’s technological strategy. The three product lines—PTC, high-voltage wiring harnesses, and controllers—not only exhibit strong technological synergy but also enable the creation of comprehensive system solutions. This marks the transformation of our decade-long technological accumulation and is key to establishing a differentiated advantage in intense competition.”
Chairman Wang Feng delivered remarks across three dimensions: industry trend insights, competitive landscape analysis, and strategic implementation pathways. He further emphasized: “Expanding into new markets is not merely a growth imperative—it is essential for survival. Against the backdrop of accelerating industry transformation, Xinrun must seize opportunities presented by technological iteration and market restructuring. We will wield new products as our spear and new policies as our shield. With unified resolve and decisive action, we will transform the ‘Five-Year Ten-Billion’ goal into tangible performance breakthroughs and market position.”
III
Moving Forward Together:
Implementation and Team Progress
The meeting outlined the core tasks for the next phase: systematically conducting customer resource inventory and tiered services, implementing a cross-selling mechanism for “existing customers and new products,” establishing a “special incentive program for new product development,” and forming a “pioneer team for new product expansion” to achieve rapid breakthroughs in key markets.
Through its integrated four-dimensional design—featuring physical product displays, technical explanations, policy interpretations, and strategic mobilization—the conference not only made the new products visible, tangible, and understandable but also rendered the objectives attainable, the pathways clear, and the confidence unwavering.
All attendees further exchanged insights in the product exhibition area. Through hands-on experiences and in-depth discussions, the team developed a more intuitive and resolute consensus on the product’s advantages and market opportunities. Following the conference, participants gathered for dinner at the company restaurant. In a relaxed and harmonious atmosphere, they deepened their shared understanding, bolstered morale, and demonstrated the Xinrun team’s determination and spirit of unity and collaboration in pursuing common goals.
Xinrun Intelligent Control, Smart Control for the Future—We’re in this together!